Gumtree wanted to bring their refreshed brand platform, Good Finds, to life, celebrating the stories behind second-hand treasures.

We created a four-part documentary series highlighting real users who turned pre-loved items into something extraordinary. From a band formed through a Gumtree ad to a young pizza chef launching a business from a converted horse box, each story spotlighted creativity, sustainability, and community. Shot across the UK with heart and humour, the series racked up millions of views and became Gumtree’s most-watched content on social platforms to date.

Credits
Creative Director: Paul Reid
Production: Contented Group