Hyundai wanted to shift perceptions, from just building cars to shaping the future of sustainable mobility. So, we created a global documentary series with Discovery, fronted by explorer and eco-innovator Bertrand Piccard.

Through a journey across Europe, the series explored how Hyundai’s real-world innovations are enabling a cleaner, smarter future. From the launch of the Hyundai Ioniq 5, hydrogen technology to power trucks in Switzerland and racing an e-touring car round the streets of Monaco with Prince Albert of Monaco.

It became more than just a brand piece, it brought to life the company’s vision for ecomobility, grounded in science, powered by technology, and made personal through storytelling that reached audiences in over seven countries.

Credits:
Creative Director: Paul Reid
Director: Simon Waldren
Production: Contented Group