Paramount+ approached us to help them produce a content series to promote new titles to different audiences across TikTok and support the growth of their presence on the platform.

The series was hosted by Roman Kemp, with a guest list featuring different TikTok stars, many of whom were already members of Paramount+’s existing advocate programme.

Working with Paramount+ we supported the creative development and production of the series, ensuring that the chosen creatives were best optimised for the platfrom. Our gamified approach enabled the talent to engage with different titles without falling into generic discussion points and preventing the content from feeling overly promotional.

We opted for a more stripped back studio setup to ensure the content didn’t feel over produced, whilst really playing up the entertainment value with motion graphics and other post-production touches to bring the content to life.

We have seen great results with over 1.3 million views and 30,000 likes across edits from the first series.

Credits:
Creative Director: Paul Reid
Production: Contented Group