Tony’s Chocolonely were launching a new product, the milk rice crispy caramel bar and required some key visuals and social ads to tease its launch.

Insights showed nearly 40% of adults eat the same cereal as they did as a child. So we took people back to the retro cereal ads of 80’s and 90’s, when Saturday mornings were all about cartoons, iconic ads and catchy jingles.

The result? The most engaged piece of content on Tony’s Chocolonely UK social channels for a new bar launch.

Credits:
Creative Director: Paul Reid
Photographer: Daniel Humphreys
Production: Curious Productions