cinch wanted to launch an awareness campaign, so we brought the thrill of the track to social media with a unique campaign at Rockingham Speedway. Where a series of influencers were invited on separate days to take on the challenge of setting their best lap times.

Each creator shared their experience across YouTube, TikTok, Instagram, X, and Facebook, as well as on cinch’s own channels, capturing the excitement, nerves, and a few surprise performances. The content ranged from behind-the-scenes moments to full lap breakdowns, giving audiences an inside look at the challenge.

Rylan also took part, adding star power to the campaign and generating standout content of his own.

By spreading the activity over time and platforms, cinch kept the momentum going, engaging a wide audience, building buzz, and reinforcing their brand as fun, modern, and made for car lovers.

Credits:
Creative Director: Paul Reid
Production: Contented Group